Friday, September 28, 2018

2019 Ascent Puts Subaru Back in the SUV Game

It's finally here! After much anticipation Subaru has returned to the SUV segment with the all new 2019 Ascent. Packed with consumer friendly features, the Ascent is ready to take the fight to established SUVS such as the Honda Pilot, Ford Explorer, and Toyota Highlander.

This is Subaru's first three-row SUV since the Tribeca was discontinued after the 2014 model year. For those who don't know, the Tribeca was a mid-size crossover sold from 2005 to 2014. At the time, it was the largest vehicle Subaru had ever made.

Widely considered a sales failure for the brand, criticism against the Tribeca was three sided. It was too small, too expensive, and too ugly for most consumers. The third row seat was too cramped for anyone larger than a small child. Base prices started in the mid 30Ks in 2005 which translates to about $45,000 in today's money. For comparison, a loaded Outback at the time maxed out around $32,000. Finally we have the styling which was controversial from the outset. Subaru claimed that the small triangular grille evoked parent company Fuji Heavy Industries' history in aviation. The design also found its way onto the Impreza and a few other Japanese domestic models before being scrapped. A comprehensive exterior design refresh took place only two model years after the Tribeca went on sale.

Fun fact: the Tribeca was supposed to be joined by a Saab companion model called the 9-6. However, the plan was cancelled when General Motors sold its stake in Fuji Heavy Industries. The Tribeca's 2008 refresh featured several of the design elements originally planned for the Saab.

The Ascent addresses several of the Tribeca's faults to create a well rounded competitor in the large crossover segment. Although it doesn't trump any one competitor in its class in all metrics, it is competent enough that it should be seriously considered against stalwarts in the segment.

Powering the Ascent is a 260 hp direct injection turbocharged flat four. This engine is brand new and unique to the Ascent for the time being. Torque is an adequate 277 lb-ft, and allows the Ascent to tow up to 5,000 lbs.

Those who are concerned about safety will be glad to hear that Subaru's Eyesight driver assist technology is standard on all Ascent models. EyeSight is a comprehensive array of safety features which includes pre-collision braking, adaptive cruise control, lane departure assist, blind spot detection, and rear cross traffic alert. Eight USB ports ensure that everyone's mobile devices can be charged and ready to go while traveling. Apple CarPlay and Android Auto are also standard.

Subaru is proud to point out that 98% of its vehicles sold in the last ten years are still on the road today. People who have come to appreciate Subaru's all wheel drive competency and longevity should find plenty to love in the new Ascent. The 2019 Subaru Ascent is on sale now with prices ranging from $30,000 to $45,000.

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